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Branding – Branding is a balancing act
All too often companies find themselves with a brilliant strategy – on paper at least. When they try to implement the strategy, they run into obstacles such as channels, partners, technology,...
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Strategic Plan Critical to Successful Implementation of Key Decisions
In a recent post discussing how to build your company into an attractive strategic candidate with a process known as ExiTrak®, we advised the following. Have a trusted advisor interview key...
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Now You Have the Meeting – Be Sure To Set the Objective and the Agenda
You’ve been trying to get a meeting with a client for quite some time now and now you have one. Now what? In my previous post (Developing Opportunities), I discussed what you need to do when trying...
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Flexible Focus #2: Are goals traps or opportunities?
Have you ever invested years of your life pursuing a goal that turned out to be a trap? You work very hard to get a degree, only to find on graduation that you are overqualified, or unemployable. You...
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